Prudential Lighting

Cliché, but so true. With our CEO Jeff Ellis well-regarded as a man of his word, we’re known for above-board dealings and handshake deals that reflect our people-first approach to business. We typically pay out agent commissions even before we get paid from the contractor/distributor – which is not how that all goes down across the industry as a whole. We’ve built our long-term agent relationships on a rock-solid foundation of trust. We deeply respect their loyalty to us, and…

Joe Holguin joined Prudential Lighting in 1955, with the distinction of being the 2nd employee in our founding year. He led our CL (Custom) fixture department for not just years, but multiple decades. His sons, Mike and Steve, came to work with us as well, in a roundabout way. Ironically, they were employed at a nearby competitor in the 80s, where (even more ironically) Jeff Ellis – yep, our Jeff Ellis – was working. Rumor has it he needed a…

Wave2Pro takes the beloved Wave2 fixture to the next level, delivering more power, precision, and control than ever before. Designed for versatility and high performance, this elevated classic offers significantly higher lumen packages, maximizing both efficiency and output. Key Enhancements: Independent Up & Down Light Control—Fine-tune illumination levels with dual circuiting, allowing separate dimming of uplight and downlight. Ideal for classrooms and multimedia spaces. Customizable Light Distribution—Four new indirect distribution options (Hard, Medium, Soft, and Soft Asymmetric Ceiling Wash) let…

Stories from Jaime Ditterline, Systems Manager Favorite moments: Some of my best Prudential memories are from those late, late nights doing inventory. The longer we’re there, the more delirious we all get. One year, we had a small crew working into the wee hours. A few of us went to walk the factory to make sure the lights were off and exits locked up. As we walked, we started hearing voices we didn’t recognize. It stopped us cold. We all…

We sat down with 2 generations of Ellis family members. Here’s what they had to say on turning 70. The Ellis family generally steers clear of the spotlight. They don’t really like talking about themselves – don’t want the attention on them. They much prefer to focus on the trajectory of the business, and all the people who are working so hard to see the company thrive, positioning Prudential well for the next 70+ years. And in recent interviews, they…

Check out our brand evolution over the past 70 years, from simple starter-mark to snazzy dimensional P with lighting and shadows. You can see how each logo is influenced by the trends of that particular era as a statement of cultural relevance. Here’s a recap of where we’ve been and some of the thinking behind each mark. 1955 – Minimalist lines Our introductory logo had an Etch-a-Sketch vibe, even though the mark was created four years before the toy was…

All Prudential Lighting standard fixtures comply with Build America, Buy America Act (BABAA).

*(noun.ˌ ō-ˈjē: someone or something that is an original or originator and especially one that is highly respected or regarded)  Most of these employees have worked at Prudential for 20+ years individually and combined 569+ (or over half a millennium?) of loyal years dedicated to creating light for buildings all over America.   

We have added several videos to our YouTube channel HERE on wall washing and grazing techniques, cove lighting (featuring our PruCove and MicroCove) and our new BionicPro… stay tuned for more content.

We are Prudential Ltg. An American company. Still making everything right here in America. Like we have since 1955. In times of crisis, times of change, times of not knowing what to think or expect next, we will continue to forge ahead. Because forward is the only direction we know. We will keep planning. Keep building. Keep focusing on the future. We’ll continue to stand by our convictions and support our people in every way possible. We’ve been family run…