The cause. Heal the Bay—based in Santa Monica, California is a nonprofit environmental group that works to make Southern California coastal waters, watersheds and the surrounding environments safe, healthy and clean. Quite often that means not just the water but what goes in it, as well. Why we support it. Prudential Ltg. has committed to support Heal the Bay's Choose 2 Reuse campaign which encourages people to learn to live without one-use plastic bags which harm the environment, marine life and the waterways and switch to reusable bags. The campaign. As part of their support, Prudential is sponsoring a campaign that includes print ads, radio sponsorships, outdoor and other community outreach programs such as “A Day Without a Bag.” We’re extremely pleased to be able to help a good, local neighbor and a great cause.
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