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North Face Rocks.

The new North Face headquarters is the embodiment of the company’s ethos, passion and commitment to the outdoors. San Francisco-based interior designer Rapt Studio, the designer of the company’s headquarters 11 years ago, was tapped again to imagine an interior space in conceptual harmony with the outdoor retailing giant’s message and culture.

“We wanted lighting to be minimal with little or no ornamentation.”

Guided by the explicit goals to create a work environment mirroring the company’s dedication to outdoor preservation and environmental responsibility, Rapt Studio created a stunning modern, clean, crisp aesthetic space using natural materials. Ample, open windows allow natural daylight to fill interior spaces. The project had strict LEED Gold standards so Rapt Studio selected Prudential Ltg.’s slender strip of a light, the Strand Transcendent with a perforated diffuser.

“We wanted lighting to be minimal with little or no ornamentation while accommodating several lighting needs,” said the project’s design principal, David Galullo. “The Strand was an easy fit into our LEED objectives, our very tight construction budget and it is appropriate to the design.” Prudential’s P43, a 4″ wide recessed, crisp, sleek linear fixture, is also featured in the design.

The project is expected to receive a LEED Gold designation. The North Face headquarters, a subsidiary of VF Corporation, is situated on VF Outdoor Campus headquarters’ 14-acre campus in Alameda along with JanSport and lucy. The campus generates 100 percent of its anticipated electricity needs via wind turbines and solar panels and features electric car charging stations. Rapt Studio designed all 160,000 sq. feet of the campus’s interior space.

Products Used in This Project