Creativity Stirs Dr. Dre Academy.
“Dr. Dre and I found it really hard to find kids whose education encompasses technology, the arts and innovation. So at USC, we’re creating a brand new program right here.” — JIMMY IOVINE, Founder
In 2013, Jimmy Iovine and Andre Young (aka Dr. Dre) wanted to share the secret of their success with incoming undergraduates at USC. With a generous donation and a vision, they inspired a new learning environment at the intersections of art/design, engineering/computer science, and business/venture management.
“I feel like this is the biggest, most exciting and probably the most important thing that I’ve done in my career.” — DR. DRE, Founder
The Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation is a new Roski School of Art & Design pioneer program located in the Ronald Tutor Campus Center. Steinberg renovated the fourth floor into a series of spaces that promote innovation and creativity, encourage student entrepreneurial spirit, and allow both students and staff to work collaboratively. The project includes a new suite for USC’s Undergraduate Student Affairs suite of offices, conference rooms, a computer lab, lobby and shared amenities, and the “Garage,” a 9,000 SF innovation lab, featuring:
- High-powered computer docking stations loaded with cutting-edge software used in all areas of design and in the entertainment and audio industries;
- A “pitch” room for teleconferencing and remote instruction;
- Two fabrication areas with sophisticated 3-D printers and scanners that allow students to print in high-definition plastics and powders;
- A workshop stocked with hand tools, power tools, electronics, and more;
- Two classrooms with flexible seating ranging from traditional desks and chairs to large beanbags;
- An expansive balcony with one of the most dynamic views on campus, overlooking the Tutor Campus Center courtyard.
“Today’s college students have a native technological understanding unlike any generation before, paired with an abiding passion for arts and culture. These traits, when nurtured, let them create in ways that have never been possible until now: building new and different products and technologies, transforming the culture economy and re-envisioning our world.” —Erica Muhl, Dean, USC USC Roski School of Art and Design, Executive Director, USC Iovine and Young Academy