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Bargain-Hunters…

Find Style in Spades at Cole Haan.

Cole Haan wanted its factory outlet store shopping experience to reflect the same tasteful modern beach house vibe as its full-price stores. Alas, even great-looking new retail spaces have to comply with each state’s energy requirements. But leading retail design firm Callison was willing to take on the challenge, proposing an open layout accented with natural wood, chrome details and an inviting color palette to complement the stylish merchandise.

For lighting, Callison turned to Archit Jain, design principal of internationally-known, Los Angeles-based firm Lighting Design Alliance (LDA). Jain proposed a combo of fluorescent and ceramic metal halide lamp sources to enhance the space while achieving a 60% reduction in wattage compared to a typical Halogen design. Undoubtedly, the design’s most visible fixture is the P40 from Prudential Lighting. Prudential’s P40 is pendant-mounted in rows to highlight merchandise at visually comfortable angles from all sides. The luminaire’s clean detailing and slender proportions are a perfect fit for the space, providing a cost-effective, low-energy, low-maintenance solution that’s visually compatible with the architecture. (Top that.)

The stores have been well-received (to put it modestly), from the big wigs at corporate to the lighting and retail design trades. According to Mark Genest, Cole Haan VP of Retail for Factory and First Quality Stores, ‘The new design has helped us exceed all financial goals for our outlet stores.’ The project not only garnered kudos from the client, but from the designer’s peers – it was given an Award of Merit from the IESNA and earned First Place, Outlet Stores category in the Chain Store Age Retail Store of the Year Design Competition.

Products Used in This Project